Polaris Acquires Glamis Beach Store

New Owner of Beach Store

Polaris purchased 166-acres of land and buildings associated with the historic Glamis Beach Store in Glamis, California from the LeBlanc family.

Glamis is one of the most popular off-road riding areas in the USA with riders coming from all over the world to experience its massive sand hills. Polaris acquired the property from the Estate of Beach Store founder Eurgene LeBlanc. The Glamis Beach Store has been a fixture in these dunes since 1979 and Polaris says it is not going anywhere.

“When my father first opened the doors of the Glamis Beach Store in 1979 his mission was to provide Glamis visitors a home base stocked with all the amenities they need while enjoying the dunes,” said Jeannie “Mama Jeannie” LeBlanc. “It only makes sense to partner with the leader in the off-road recreational community to carry on the traditions that he created.”

(This is taken from a press release from Polaris)

“The LeBlanc family created the iconic establishment within the dunes community and we are honored to carry that legacy forward, helping to preserve and protect all that is great about Glamis,” said Bob Mack, senior vice president of Corporate Development & Strategy, Polaris. “For so many riders, the dunes and the Glamis Beach Store are part of a lifetime of riding memories and we plan to make sure that riders and visitors can continue to experience all the dunes have to offer, including a visit to the Beach Store, as a part of their Glamis adventures for many years to come.”

Polaris Camp RZR in Glamis

Polaris has partnered with the LeBlanc’s in the past, utilizing the Glamis property to host Camp RZR for the last six years. This signature event takes place in late October, serving as a kick off to the dunes riding season.

More than 20,000 attended Camp RZR in 2017 and the acquisition of the property will allow Polaris to continue to expand the event.

Here’s a look at the 2016 Camp RZR:

Camp RZR Glamis Recap 2016

Polaris expects to work with Jeannie LeBlanc, other local business owners, the dunes community and Imperial County officials to improve the services available in the Glamis riding area, while preserving the rich history and character of the property.