ROXOR to Make its SEMA Debut

ROXOR’s SEMA Premiere

ROXOR, the all-new off-road vehicle designed and created by Mahindra Automotive North America (MANA), will make its first Specialty Equipment Market Association (SEMA) Show appearance in 2018.

At SEMA, new ROXOR 2019 models are expected to be announced and the company’s official accessory line will also be revealed.

Inspired by Mahindra’s classic Willys vehicle, the ROXOR has a 2.5-liter turbo-diesel engine with an automotive-style five-speed manual transmission. The ROXOR is made to handle the toughest of terrains and is a capable vehicle for work, trail-riding, hunting, camping or just joy-riding for fun.

Attendees will be able to see ROXOR vehicles in two separate locations at the show: booth #38007 in South Hall Upper as well as the ROXOR sales and marketing mobile exhibit in Silver Lots 1-3 #61027.

The semi-rig located outside will feature several ROXOR vehicles as well as the company’s 2019 accessory line available for the ROXOR. Other ROXOR models will be shown in various other vendor booths throughout the show.

The company’s official accessory line includes products from key American-based aftermarket manufacturers: Warn Industries winch and front locking hubs, Bestop bikini soft top and full enclosure, KC Hi-Lites light bar, Kolpin rearview/side mirrors and grab handles, BF Goodrich or Goodyear tires and OX locking differential kit. Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, heavy-duty bumpers with tow hooks and heater/defroster as well as an in-development snow plow. Every ROXOR receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area.

“The entire team at MANA are beyond pleased to see the incredible amount of excitement and interest for our ROXOR lineup in just the initial six months. Bringing the first turbo-diesel side-by-side to the market with a boxed steel frame and unlimited opportunities for customization, creates a new sub-segment in SXS industry. We’re looking forward to showing everyone at the SEMA Show what we have in store for 2019,” said Rich Ansell, vice president of marketing for Mahindra Automotive North America. “Mahindra has the heritage, the capability and the drive to create vehicles that can handle any job and any trail, and we’re showing the world just that with ROXOR.”

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