The Mahindra Roxor
Motor City Steel
The Roxor is a new, steel-bodied, turbo-dieseled off-highway vehicle from Mahindra Automotive North America, built in Metro Detroit.
The Roxor was conceived, designed, engineered in Auburn Hills—a city in Metro Detroit—by Mahindra Automotive North America (MANA).
MANA is the new name of Mahindra North American Technical Center (MNATC), which opened its Auburn Hills headquarters and manufacturing center in 2013. The factory is the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in more than 25 years.
What sets the Roxor apart from other UTVs and Side x Sides is that instead of being a plastic-bodied, belt-driven vehicle, the ROXOR has a steel body on a boxed steel frame, a heavy- duty Mahindra turbo-diesel four-cylinder engine, and an automotive-style five-speed manual transmission.
“The Roxor creates a new sub-segment in the Side x Side industry,” said Rick Haas, Mahindra North America Automotive’s President and CEO. “And the response we’re getting from our newly appointed dealer body has been really outstanding. We have a National Dealer Meeting scheduled on March 18-20, in San Antonio, Texas, where we’ll sit down and discuss the roll-out and future product offerings. We’re approaching our goal of 300 ‘1st wave’ dealers, and expect that we’ll reach this target between now and the end of the show.”
Roxor Facts
The two-seater Roxor has a liquid-cooled four-cylinder turbo-diesel engine, 4WD, a boxed steel frame, automotive-style five-speed manual transmission, and dual hydraulic vac-assist standard brakes.
An LE package is also available, which comes with the following extras:
• Bestop bikini soft top
• Warn 8000-lb winch
• HD front bumper with mounting plate and HD battery
• 40-inch KC HiLites light bar
• BFGoodrich KO2 radial off-road tires
• MTX AM/FM Bluetooth sound bar
• Side and rearview mirrors
• ROPS-mounted grab handles
Here’s the launch video for the new Mahindra Roxor:
Mahindra Roxor
COMPANY DETAILS |
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Company |
Mahindra |
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Website |
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Connect |
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Contact |
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Phone |
(248) 268-6600 |
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Address |
275 Rex Blvd |
Auburn Hills, Michigan 48326 |
ABOUT Mahindra®
Building on their expertise in the steel industry, the Mahindra brothers began manufacturing Willys Jeeps in India in 1947. By 1969, the company started exporting utility vehicles and spare parts, then created a tractor division in 1982. In 2013, the Mahindra North American Technical Center (MNATC) was founded, and in 2017 MNATC significantly expanded its capabilities and renamed itself Mahindra Automotive North America (MANA).
Spanning 400,000 sq ft across Metro Detroit, Mahindra Automotive North America is now the first automotive OEM to set up manufacturing in Southeast Michigan in more than twenty-five years. An elite design and engineering facility newly outfitted for large-scale automotive manufacturing and assembly, MANA employs over 300 automotive professionals, all with the common goal of putting Mahindra vehicles to work on (and off) North American roads.
